Retail IT spending in the Asia Pacific except Japan region will reach US$16.7 billion in 2013, which is a 4.4 percent growth over 2012, according to an IDC Retail Insights report.
IDC analysts in the study, IDC Asia/Pacific (excluding Japan) Retail IT 2013 Top 10 Predictions, also expect annual growth rates to remain around four percent or more over the next few years, with a peak of above five percent by 2015.
One crucial strategic component that is what IDC Retail Insights coined as the OmniChannel Orchestration & Optimization (O3) platform. According to IDC, the O3 model not only modernises the application and commerce portfolio, it is also a complete re-platforming of the IT structure.
"Whether the innovation path is around eCommerce, immersive fitting rooms, interactive displays, mobile or other forms of augmented experiences, the O3 platform supports the creation of a longer term strategy that ultimately shifts the IT investment emphasis to revenue generating projects," said Ivano Ortis, Head for International Research, IDC Retail Insights.
"The business benefits will result from synchronised, harmonised process execution, which will lead to better tuning of inventory in real time, improved stock levels, and a differentiating customer experience. That will be one experience that will drive profitable growth for APEJ retailers over the next decade," added Ortis.
One of the Top 10 predictions from the above-mentioned study is that the O3 model will drive platform, real-time intelligent visibility and execution excellence investments. For instance, the report expects IT departments to set up real-time intelligent visibility across customers, products, services, inventory and employees, regardless of channel.
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