KUALA LUMPUR, 2 MARCH 2009 – IT infrastructure firm EMC Malaysia said it won 75 new customers during 2008 and revealed a four-pronged go-to-market strategy for this year.
EMC country manager Peter Goh said that the four-pronged go-to-market strategy should help Malaysian organisations speed growth by improving operational efficiencies in the current economic climate.
“The strategy will also help EMC extend its leadership position in the global total ‘addressable’ information infrastructure market, which is expected to cross US$73 billion by 2010,” said Goh. He added that according to IDC’s Asia Pacific Quarterly Disk Storage Systems Tracker, Q3 2008, EMC is ranked number two among storage vendors in Malaysia from January to September 2008 with 22.6 per cent market share in the US$36 million market.
“In 2008, 75 new customers in Malaysia chose EMC to manage and safeguard their business-critical information,” added Goh. “These include Air Asia, AMBank, Kuwait Finance House, Iskandar Investment, the Johor state government, Lembaga Kumajuan Ikan Malaysia, the World Health Organisation, Nomura Malaysia, Penang Adventist Hospital, Sime Solution Centre, Amway and Eastman Chemicals.”
Saving money, reducing risk in 2009
“In 2008, we saw Malaysian companies invest in content management and archiving solutions and security solutions,” said Goh. “This trend was driven by the ever-growing number of transactions companies must track and preserve, compliance with regulatory authorities, and protecting data from theft and misuse.”
“We remain intensely focused on customers’ top priorities in 2009–saving money, attaining a faster ROI (return on investment), reducing risk and preparing for the delivery of next-generation data centres,” he said. “We also remain committed to investing heavily in research and development to extend our technology lead and maintain rapid product rollout cycles. More than ever, our technology development is occurring in Asia, so we are very proud of the role we play for the corporation.”
He said EMC has noted that in the prevailing economic climate, more large companies and small and medium businesses are also increasingly focused on solutions and services that help them improve operational efficiencies to maintain a competitive edge.
Four-pronged strategy
“We believe that, going forward, EMC’s four-pronged strategy will help these companies prepare themselves for growth when the economy turns around,” said Goh. “These include market segmentation, inclusive of medium and growing businesses; technology priorities such as information consolidation, virtualisation, and cloud computing; enhancing our South Asia partner community, currently numbering more than 300; and investing in the executive business centre in Singapore, which opened early this year.”
“These strategies complement previous announcements by EMC to invest more than US$1.7 billion across Asia Pacific and Japan to strengthen EMC’s product innovation and development, customer support as well as go-to-market capabilities in the region by 2012,” said Goh.
