HONG KONG, 13 NOVEMBER 2008 – Dairy Farm has recently announced its implementation of multiple in-house and third-party applications to provide a single information platform for better customer service.
Dairy Farm, a Hong Kong-based retailer, operates more than 4,300 retail outlets in the Asia Pacific. Its well-known brands include Wellcome, Cold Storage and Hero supermarkets, Giant hypermarkets, Mannings and Guardian health and beauty stores and 7-Eleven convenience stores.
In line with its customer-centric business model in Asia, Dairy Farm has just deployed Germany-based business software provider SAP’s common information platform for merchandising, which will also provide the tools for tracking and managing future growth.
“Technology plays a significant role in the growth and success of our business,” said Jeff Shaw, regional director for South Asia, Dairy Farm.
Single information platform
Building on SAP NetWeaver technology platform, Dairy Farm will be able to anticipate, adapt and cope with fast evolving business needs and customer demands using SAP for Retail solution, an integrated solution portfolio that cover the areas of merchandising (including demand management—price, promotion and markdown optimisation); store operations (including a portfolio of POS solutions); supply chain, finance and human resources.
The new solution is also expected to support Dairy Farm’s customer loyalty programmes and provide real-time business visibility, as well as to reduce the total cost of ownership through a platform that supports multiple channels simultaneously.
Implementation for Dairy Farm has already started in Malaysia, Indonesia and Singapore, the retailer’s three key markets in Asia.
