SINGAPORE, 5 AUGUST 2009 – Business analytics vendor SAS has unveiled a slew of products at its showcase The Premier Business Leadership Series today in Singapore.
Making its debut in Asia is the Social Network Analysis, which utilises link analysis to identify fraud. Fraud detection has been named by SAS CEO Jim Goodnight as one of the technology areas that SAS is focusing on, in a panel discussion at the event.
The platform analyses all related activities and relationships within a network: shared addresses, phone numbers, employment information, accounts and other transactional data. These are all identified graphically as nodes and are visually linked to make it easier to uncover unknown relationships. Previously launched in the US, the software has been made available in Asia.
“Are they linked to other risky individuals? Is the institution exposed monetarily as a result? It’s a critical to know if it’s an isolated individual or part of a criminal conspiracy,” said John Brocklebank, vice president of SAS Solutions OnDemand and head of the SAS Advanced Analytics Laboratory.
Meanwhile, SAS announced that Sentiment Analysis Manager, due in the fourth quarter this year, captures consumer product reviews and brand comments from e-commerce sites such as Amazon, forums and blogs.
Through natural language processing and text mining, the tool automatically locates and analyses digital content in real time to determine the writer’s emotion, spot changing trends, and uncover potential product defects at an early stage.
Also released is a pair of software aimed at the manufacturing vertical. The Warranty Analysis and Service Parts Optimization enable parties involved in aftermarket parts and maintenance to adjust and optimise operations, such as delivery of parts in a manner similar to a ‘just-in-time’ principal.
