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HP optimistic about growth in imaging and printing sector

Zafar Anjum | Sept. 8, 2011
HP Imaging and printing group (IPG) announces several new innovations, collaborations, apps and solutions at its annual global imaging and printing conference in Shanghai.

HP Imaging and printing group (IPG) is growing market share in every single sector and is optimistic about further growth, said the group’s executive vice president Vyomesh Joshi at the annual global imaging and printing conference in Shanghai on Thursday (September 8).

Joshi put a lot of emphasis on ‘optimism’, ‘innovation’ and ‘growth’ throughout his two-hour long presentation in which he chalked out the company’s printing business strategy and introduced new products.

“We have doubled profits in the last ten years,” he said at the first ever IPG global event held in China. He also said that customer adoption of HP’s cloud-enabled, web-connected print technologies has reached the mainstream, with more than 10 million printers sold globally.

The company is also driving growth in the Asia Pacific and Japan region where it is recording double digit revenue growth.

Talking about leveraging the new technologies such as cloud computing and mobility, he said that “we are on the verge of a renaissance”.

Innovation is at the core of our US$26 billion imaging and printing business, he said. “We are optimistic about innovation as we have 14,714 patents.”

Outlining the company’s key innovation strategy, Joshi highlighted three trends: delivery of Cloud-led and Web connected innovation for consumers and businesses, tools for SMBs to manage print content efficiently and effectively, and innovation for impact in key segments in APJ, especially education.

Education as a key segment

At the conference, Joshi also said that HP’s IMG group will focus on education as a key segment in Asia Pacific, where many of the home-users and students can benefit from a growing range of new content and technologies. Families with HP’s web-connected printers will soon be able to access new materials from leading education content providers via print apps. He announced the group’s collaboration with four educational content providers in Asia Pacific in Hong Kong, China, and Korea.

Two of the new printing solutions from HP’s new line-up is HP ENVY110 e-All-in-One and Photosmart e-All-in-One. These printers will be added to the suite of 10 million web-connected printers that now allow users to stay connected and productive on the go.

 

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