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Malaysia’s new TV service aims to be ‘an open platform’

AvantiKumar | March 4, 2013
EMAGINE’s open platform concept will revolutionise content consumption and delivery, says Select-TV.

EMAGINE Launch

Photo - (from left) CS Goh, CEO, Select-TV; Dato' Andrew Tan, Director, Music Tone; Kim Tham, Chairperson and Director, Select-TV; Mahmoud Fouz, Managing Director, Lazada Malaysia; James Chong, Chief EMAGINEER.


Malaysia-based Select-TV has announced EMAGINE, which the IPTV (Internet protocol television) solutions provider says is the country's first home-grown connected TV service, to help change the way Malaysians watch TV and online entertainment.

The service uses high speed broadband to deliver content directly to the home HDTV (high definition television) and is available exclusively from local online shopping mall Lazada, said Select-TV's chief executive officer, CS Goh.

"The Internet has captured our attention and changed our lives like nothing before," said Goh. "More than four billion hours of video is watched each month on YouTube alone, with more than 72 hours of video being uploaded every minute."

"Watching this colossal amount of online entertainment and educational content on a PC, tablet or a phone alone doesn't do it justice anymore," he said. "The Internet has already changed the way we consume music with Internet-powered streaming services such as Spotify and others, and this change is now catching on to traditional television and online entertainment."

Goh said consumers want a more seamless and comfortable experience when watching online and on-demand content, indicated by the emergence of announced solutions such as Apple TV, Google TV and Roku in the U.S.

He said that EMAGINE would be delivered through a small, elegant, Internet-enabled box with built-in wi-fi. This would be connected to an existing HDTV with an HDMI cable.

"By the end of the year, we will launch the EMAGINE flagship store and we are very excited about this. The store will reflect the new brand and more importantly the experience, a friendly place where people can come, relax, learn about and experience the 'kick-back and enjoy the best of the Internet from your couch' experience", said Chong.

Content ecosystem

Goh said that in addition to the 200-plus and growing selected EMAGINE Net TV online channels in English and Chinese language, EMAGINE would also curate and hand-pick top online videos through EMAGINE Picks.

"EMAGINE allows you to personalise your viewing experience by adding your own favourite online channels, create and share your own custom online video playlists, and watch and bookmark playlists shared by the EMAGINE Community, directly from your TV," he said.

"Home Server capabilities allow you to stream content wirelessly from your computer to your TV," said Goh. "EMAGINE is also DLNA [digital living network alliance] compliant, which allows you to beam videos and pictures from your mobile devices to your TV with third party downloadable applications such as Twonky Beam, available both for iOS and Android devices. EMAGINE has an in-built payment platform for subscription to premium content instantly and directly from your TV."

"This changes the way we watch and interact with our TVs, and the millions of online videos previously watched and shared on PCs, tablets and phones are now available directly on your TV, with no advertisements, in full screen and in high definition wherever available," said James Chong, who leads EMAGINE as the Chief Emagineer. "We have also built EMAGINE to be one of the simplest platforms for content providers to charge for their on-demand content on TV and we are already working with several major content owners and providers in Malaysia to provide their content to homes over EMAGINE at very fair and attractive revenue share arrangements," he added.

"We have an extraordinary product that beautifully showcases the full potential of online entertainment for the home HDTV, with unique content personalisation features that allow you to do things on your TV that you have never been able to do before," said Chong. "There are already more than 500,000 Unifi and high speed fibre broadband subscribers in the country and this number can only grow exponentially as high-speed quality broadband becomes indispensable in our daily lives, and as next generation LTE wireless broadband becomes more widely available in Malaysia. Not only will EMAGINE bring more entertainment options to existing high-speed broadband subscribers, but we believe it will drive the demand for high-speed, quality broadband much further as well."

 

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