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Barracuda: 2015 storage industry outlook

Jeff Hurmuses, Area Vice President and Managing Director, Asia Pacific Barracuda Networks | March 10, 2015
Jeff Hurmuses of Barracuda Networks talks about the seven key trends in the storage industry that he expects for the year ahead.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

The storage industry is a key building block of the digital world. The effective management of data volumes is a key factor for businesses to be successful, while the mismanagement of data storage has resulted in companies losing revenue as a result of not being able to fully leverage the increase in information they collect.

With data volumes expected to continue growing exponentially over the next few years, it is essential for companies to invest in proper storage of data, analysis and retrieval. There is a need for companies to develop multiple ways of storing data - from the different types of physical storage to the cloud. This will help to optimise cost, performance, and capacity while securing additional storage space concurrently.

Last year was an exciting year for the storage industry as more companies continued to move their primary storage to the cloud and adopt solutions like Microsoft Office 365 for email. We are expecting the trend to continue this year. Below are seven key trends in the storage industry that we at Barracuda expect for the year ahead.

  • Momentum around adoption of cloud resources for primary workloads will continue to accelerate as companies look to optimise IT management solutions.

This has been a trend with startups and very small companies, but the value proposition really starts to look appealing for mid-sized and large companies in 2015. Migration from on-premises infrastructure to the cloud is not trivial. Making the decision for a startup with no historic data is easy, but established businesses will need a plan, and likely will need help with legacy issues that will be dominated by Microsoft Exchange servers and Microsoft Outlook PST files, database-driven applications, and file server data. Companies that don't have a cloud legacy will struggle to service these new use cases.

  • Microsoft Office 365 leads the way for businesses transitioning to the cloud and will distance itself from other players in this space, while Google will continue to be strong in education.

Information management, archiving and backup solutions for these email-dominated environments are critical.

  • IT organisations will rely more heavily on cloud technologies to support the modern workforce.

Applications and data will rapidly migrate to the cloud and end users will expect to be able to access anything from anywhere at any time. Mobility is no longer a feature - it's the way people work. It is also not just about end users -- IT administrators will also demand cloud-enabled management solutions and mobile apps that enable them to work anywhere. Security and data protection will need to be designed for the cloud, not bolted on.

  • IT organisations will realise that even on cloud, it is necessary to have backup storage.


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