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Barracuda: 2015 storage industry outlook

Jeff Hurmuses, Area Vice President and Managing Director, Asia Pacific Barracuda Networks | March 10, 2015
Jeff Hurmuses of Barracuda Networks talks about the seven key trends in the storage industry that he expects for the year ahead.

As more companies move their primary data to the cloud, someone is going to discover (in a dramatic way!) that having primary data and backup storage in one cloud is a bad idea. It's an accepted best practice to store backups outside of the primary storage environment. The cloud is no different.

  • File sync and share as a standalone business has jumped the shark.

In 2014, all the largest players have heavily invested in complementary technologies and will reap the benefit of that investment in 2015 as smaller players are pushed out and the market consolidates. In the cloud, putting things in 'boxes' is no longer enough.

  • Email has put a big hurt on the fax machine over the last decade.

This year, document workflow solutions and eSignature will do more of the same to pen and paper. It makes no sense to do 99% of our work electronically only to go searching for a printer or a fax machine or a FedEx box for the last step. Smartphones are ubiquitous, and they enable eSignature from any location at any time. The productivity impact is huge.

  • Tape still doesn't die this year.

Some businesses continue to manage legacy tape environments for long-term archival retention even after they have moved to disk and to the cloud for disaster recovery. The market will continue to move away from tape even for archival use cases, and will look to cloud technologies like Amazon Glacier for long-term, extremely low cost archival retention. 


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