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BLOG: Building fanbases with enterprise social media

Andrew Pearson | Nov. 22, 2011
Computer work used to be a highly anti-social behavior.

It's no surprise that the Internet--one of the greatest inventions of the twentieth century--is now the watering hole of the twenty-first century: a place where people can quickly gather to socialize and connect with friends, family members and acquaintances in a way unimaginable only ten years ago.

A Facebook, Twitter and LinkedIn presence is no longer enough to enhance customer relationships--companies must monitor these sites for discussions about their products and services as well.

Note that the views expressed by BackPage contributors do not necessarily reflect the views of Computerworld Hong Kong or its editorial staff.



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