Resources should then be allocated efficiently across fixed line and mobile, so that end-users can take full advantage of seamless flexible communications while the enterprise enjoys cost reductions.
The adage that 'time is money' is truer than ever in today's business context. Enabling communication at the speed of thought is key - and instant, convenient and simplified communication makes the decision-making process quicker, and more efficient.
The end-user experience is paramount when adopting a unified communications strategy. With the end-user experience enhanced, productivity gains are reaped. Businesses today no longer have the luxury of choice in standing still, and technological and commercial change means that they need affordable and flexible solutions that enable their growth for the future.
Stevan Hoyle is president of Asia Pacific and Sub-Saharan Africa, Vodafone Global Enterprise.
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