In todays busy treadmill world, we take so many things for granted. Time is the most valuable currency. Most of us are living life in the fast lane and cant afford to waste our attention span on issues and activities that are not central to our purpose. If you are in your 30s, you have adapted your attention span to cope with the avalanche of information. If you are, like me, in your 50s, you have learned to only tune in to what is useful. If you are older, congratulations, Im sure you have mellowed and are wise enough to take things easy and to enjoy life as it comes. For those of us still running the rat race, prioritising and focusing on what is most important is crucial.
Yes, I can understand why senior IT executives in this frantic first decade of the 21st century are sometimes reluctant to give feedback to their trusted information sources, such as Fairfax Business Media, upon whom they rely to keep in touch with their fascinating industry. But I would like to ask you a favour.
We are now conducting a readership survey for our four magazines here in the Asia PacificCIO Asia, MIS Asia, Computerworld Singapore and Computerworld Malaysia. The aim of this exercise is to gather your thoughts, ideas and opinions, so we can better serve you with our magazine content, format and presentation. If you read all of our magazines, great. Wed love to receive your input about every one of them. For you subscribe to only one, or two, then ditto, please click on the relevant links above and give us the benefit of your thinking.
We need to hear from you so we can continue to strive for excellence in meeting your IT industry information and business needs. What type of stories do you like? What stories do you want us to avoid? What features would you like us to introduce? How can we better serve your needs? These are all questions that are included in our readership surveys and we would love to hear an answer from you. The surveys should only take you five minutes or so, but they will have a solid impact on how we deliver our magazines, Web portal, e-newsletters and other services in future.
By giving us your feedback you can feel comforted in having the community spirit to donate a small amount of your day to improving your IT industry. And you will no doubt feel my thoughts of gratitude. Over to you.
Ross O. Storey, currently the Managing Editor of Fairfax Business Media Asia, is responsible for the editorial content and production of MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia magazines.
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