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Establishing digital foundation – a path to digital transformation

Stanimira Koleva, Chief Operating Officer, Software AG, Asia Pacific & Japan | July 1, 2016
According to IDC’s Digital Transformation survey earlier this year, 34 percent of firms in Southeast Asia fall within the “opportunistic state” of digitalisation. This indicates that by employing the right technology, organisations in the region can capitalise on the wave of digital transformation.

Achieving success through co-innovation

Cultivating an ecosystem guided by a free exchange of ideas and unbridled innovation is the cornerstone of digitisation. Increased collaboration between technology providers and enterprises from a cross section of industries will present businesses in Southeast Asia with opportunities to tap on a wealth of expertise, co-innovate and develop a multi-faceted digitalisation roadmap.

For example, the route to digital transformation might start with designing business processes or analysing customer data that a company has collected. Generally speaking, there is no clear sequence here: Companies provide the starting point with their IT and business activities-and the IT service provider stands by their side as a software expert.

In the face of growing digitisation, firms in the region must commit themselves to a continuous process of reinvention. This involves developing digital strategies, business models, as well as the appropriate strategy for IoT and cloud computing, through the lens of digital transformation. A key thrust of the blueprint is fostering stronger relationships between IT, decision makers and software vendors in the region.

Enterprises must concentrate on planning, realising and later autonomously developing the minimum of innovation needed. Moreover, these agile methods give the team a certain leeway to familiarise themselves with the digitisation processes on their own.

A secure future thanks to digital business platforms

Digital business requires open, fast IT. Aside from the technology being used, whether and how quickly companies develop, implement and improve promising business ideas also plays a key role in succeeding in digital era.

With increased connectivity, stronger regional frameworks coupled with a strong track record in ICT, firms operating in the Southeast Asian landscape are well positioned to harness cloud computing to improve customer satisfaction, flexibility and operational efficiency. 

Companies that unite all these factors are successful-whether as a digital player in the business world or in public administration. That and the opportunity to integrate all process controls in the backend are the advantages of the platform strategy.

A platform pursues a generic approach, so it gets by without business logic and offers functions for designing, controlling, managing and developing software. It is not about software packages, but rather about flexible, changeable, individual applications that are customised for specific needs. These include cloud-capable services, in-memory databases, and CEP, integration and process engines.

The ability for businesses to coalesce multiple platforms and other functions in modular core components that can be implemented and expanded individually is key to unlocking the potential of cloud computation. These building blocks can be assigned at different levels, such as data management and analysis, integration, modeling or process and programme logic.

This offers a structure that allows companies to remain competitive while focusing immediately on known weak points and expanding the platform incrementally over the medium term.


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