Never Again be Clueless About Style
In Clueless — the 90s movie about teens in Beverly Hills — the main character has a computer-generated revolving closet packed with designer labels. The wardrobe is even able to pick out the perfect outfit.
Closets that double as personal stylists aside, technologies like RFID (radio frequency identification) tags and triggers, are transforming the shopping experience by helping customers select outfits. At Burberry, for example, when a customer picks up an item, the tag triggers an interactive video illustrating the materials used to make that product and providing suggestions on complimentary pieces and virtual displays like Toshiba's virtual fitting solution let you see what you'd look like in that dress, just by walking in front of the screen.
What was once merely a big-screen, sci-fi future is now becoming our present-day reality. The consumer technology industry is only a few steps behind the creative imaginations of Hollywood-and in some cases, a step or two ahead. And while we may be decades away from jetpacks, hoverboards and AI assistants, technology is already revolutionizing the way we live, work and play.
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