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Gmail users are younger and more worldly, study says

Ian Paul | March 10, 2011
A Web recommendation engine took a look at the tastes of users to draw conclusions about them based on their Webmail service


But when it comes to e-mail, it turns out that AOL users and non-mainstream users may be the most savvy. Hunch surveyed more than 32,000 people to determine that about 18 percent of AOL users surveyed have been using e-mail before 1992; while 19 percent of non-mainstream users were using e-mail before 1992.

General personality

AOL people tend to be older women ages 35 to 64 with a high school education. They are spiritual, family-oriented, suburban, haven't traveled the world and prefer sweets.

Gmail users are likely to be men ages 18 to 34 who are urban, college-educated, career-driven, childless, tech-savvy and prefer MP3s over CDs.

Hotmail fans tend to be women ages 18 to 34 who are suburban, high school educated, have traveled to up to five countries and prefer to lounge around in a T-shirt and jeans.

Yahoo Mail adopters are likely to be women ages 18 to 49 who are suburban or rural dwellers, high school educated, have children, and favor pajamas when hanging out at home.

I guess your e-mail address really can say a lot about you. Of course, one thing this study doesn't really touch on is that many people have multiple e-mail addresses crossing all of the four major Webmail brands. What if, for example, you primarily use Gmail, but also maintain a Hotmail, AOL and Yahoo account as well as an account at your own domain? What does that say about you? Tech savvy? Disorganized? Compulsive? Too many e-mail addresses?

 

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