Foxs tome also explains the difference between paid and organic search and gets down to the nitty gritty in some chapters to explain how webmasters can properly optimise their sites to lure Google.
For anyone in a bit of a fog about search engine marketing, I would recommend Marketing in the Age of Google as a solid, no-nonsense introduction to this 21st century science.
After reading the book, it seems to me that every enterprise marketing department should have someone who has search engine marketing expertise, to ensure that Uncle Google is working his magic to make their business as competitive as possible against its rivals.
Ross O. Storey, currently the Managing Editor of Fairfax Business Media Asia, is responsible for the editorial content and production of MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia magazines.
Sign up for MIS Asia eNewsletters.