Vendors jostling for a slice of the US$400 million in technology spending must look past their own agendas to help SMBs achieve the desired business outcomes. One litmus test of their sincerity would be co-investing in these technologies to attain the stated goals; they could, for instance, lower the cost of acquiring software licenses. Having significant skin in the game will motivate tech vendors to ensure that the government’s push for new technology adoption and higher SMB productivity aligns with their own success. This would be a win for everyone.
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