7. Interact within the cyber security community on their terms
While you want to be involved with sites frequented by cybersecurity professionals, you want to do whatever you can to avoid heavy sales pitches, obvious marketing ploys or gimmicky actions -- most IT professionals will see right through you, and you could end up getting blocked from forums or banned from certain sites. Engage with other security pros as a peer or, better yet, enlist security talent you already have to do some outreach. If you can offer a great place to work, autonomy, challenging problems and a decent salary, you'll be ahead of the game, says Halstead.
"You also can create company videos and virtual job listings; produce webinars highlighting your areas of expertise and your products; give talks at security meetups or participate in cybersecurity conferences -- anywhere cybersecurity professionals go, you want to be there," he says.
8. Be patient and get creative
Finally, while the cybersecurity skills crunch is serious, it's also a unique opportunity for companies to create fresh recruiting and hiring strategies, Halstead says. "Be patient, and get creative. Remember, everyone is competing with one another and struggling to find the right fit from the same pool of available talent. Finding unique ways of getting in front of those people can be challenging, but it can also be energizing and even fun," he says.
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