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Does he stay or go? Parsing Apple's promotion of designer Jony Ive

Gregg Keizer | May 28, 2015
Apple's well-known designer, Jony Ive, has been promoted to the position of chief design officer, a new title in the Cupertino, Calif. company's executive suite.

Apple will do just fine, thank you, if or when someone as prominent as Ive departs, said Moorhead.

"From the outside, Apple has a 'hero' culture, which works when you're competing against faceless competitors like Samsung," he said. "Humanizing design is good strategy, good marketing, because once you see something you like, you want to see how they do it. Apple uses that as a competitive weapon to differentiate it from others. And you can't copy people or a culture."


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