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Silicon Valley tech workers living the startup dream again

Tom Kaneshige | March 10, 2014
Thanks to blockbuster acquisitions such as Facebook's $19 billion purchase of WhatsApp, successful IPOs and a healthy environment for startups, the entrepreneurial spirit is alive again in the Silicon Valley.

What do startups have to do?

They have to get creative, Knapp says. They can offer an easier commute, flexible schedules, work-life balance, an entrepreneurial culture, higher roles, an inspiring mission and, yes, the potential for a big payoff. With the recent rash of startup successes, a windfall sounds more realistic, and recruiting is a little easier.

"It's like anything else, you're selling the dream," Knapp says.

 

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