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Sony opens university in Singapore

Anushkar Mohinani | Jan. 19, 2012
With the launch of the Sony University’s first campus outside Japan, Sony hopes to groom employees to drive its expansion plans in emerging markets.

Japanese conglomerate, Sony, officially opened the Sony University Singapore campus yesterday (18 January), with an investment plan of about S$4.5 million (US$ 3.5 million) over the next three years.

The establishment of the University’s first campus outside Japan is part of Sony’s efforts to expand its growth in emerging markets.

“As Sony looks to expand its business in the Asia Pacific, Middle East and Africa, as well as other emerging markets such as China, India and Latin America, this requires strong leaders to drive this growth plan. The Singapore Campus was thus set up to identify, foster and develop business leaders and managers for the future,” said Narihiko Uemura, managing director, Sony Electronics Asia Pacific and Sony Electronics Singapore.  He was speaking at the Sony University Singapore campus located in Jurong International Business Park.

The new campus will focus on providing leadership development programmes for Sony employees worldwide. Starting March this year, it will offer two programmes – Strategic Leaders Programme (SLP) and Business Leaders Programme (BLP) – tailored to the company’s middle and senior level executives.

The SLP is said to take six days to complete and the BLP eight days, after which the candidates will receive certificates. 

About 70 to 100 employees are expected to enroll in the Singapore campus annually.

The Singapore campus is also said to fit Sony’s customer-centric approach with its “one-sided mirror” observation room intended to facilitate focus group studies for “decision makers to better understand consumer needs” and implement solutions accordingly.

“Singapore is an ideal location for Sony University’s new campus, with its highly educated talent pool and the local government’s passion and commitment for developing the country into a global hub for leading expertise and knowledge,” said the company’s senior vice president and corporate executive, Tsugie Miyashita, who was also present for the launch of the new campus.

The Sony University headquarters, located in Tokyo, was first established in 2000 to promote cross-border and cross-business cultivation of global business leaders in Sony. It currently offers about 10 programmes per year for Sony employees worldwide.


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