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Why you need a mobile hiring strategy

Sarah K. White | Dec. 8, 2015
More job seekers are turning to mobile devices to find and apply for tech positions, but your job postings might get overlooked if they aren't optimized for smartphones.

mobile job search

If your business doesn’t have a mobile hiring strategy yet, you are behind the times. A 2015 study from Pew Research surveyed 2,001 adults 18 or older in the U.S. and found that 79 percent of Americans who looked for a job in the last two years used online resources and 34 percent of them reported that “online resources were the most important tool available to them.” Additionally, 94 percent of job seekers have looked for and researched jobs online using their mobile device.

According to the study, 28 percent of Americans have used a smartphone to search for a job and half of this group report applying for a job using their mobile device. It makes sense that people are increasingly using their smartphones in the job search process -- especially considering job seekers rely on the Internet to search for openings, email to contact employers either and phone calls to interview. Those are all things that can be done on a smartphone. But it goes beyond that, with 50 percent of job seekers reporting filling out online job applications using their smartphones and another 23 percent of job seekers reporting using their smartphone to create a resume or craft a cover letter.

Tap or swipe to a new tech job

Online resources have become the most important tool for job seekers of every age, pulling ahead of personal connections, employment agencies and job fairs. “Everyone from millennials through Gen X are increasingly reliant on their mobile phones for instant gratification, speed and efficiency, and the mobile job search is gradually offering the same values. These are people who have become accustomed to doing everything with a tap or a swipe of a smartphone, from banking to dating to ordering take-out,” says Yarden Tadmor, CEO of Switch, a mobile job application platform.

Part of the rise in mobile job searching can also be attributed to a rise in social networking, according to Smith. Job seekers are browsing social media for openings and reaching out to connections through these networks. Out of those surveyed, 35 percent of job seekers have used social media to look for or research jobs, 21 percent have applied directly through a social network and 34 percent have shared available jobs at their companies with connections. It stands to reason as mobile users flip through apps like LinkedIn and Twitter, it’s natural that they’d continue the process on the device they are using at that time.

For some job seekers, using a mobile device to find work isn’t a preference, it’s a necessity. Smith points out in the study that thanks to decreased adoption of home broadband services, many people are turning to their smartphones and cellular data for an Internet connection. Ultimately, for plenty of job seekers, a mobile device is the only option when it comes to finding and applying for new jobs.


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