Control bad press
With Facebook and Twitter, one negative post or tweet can quickly turn into a firestorm of bad PR. Chances are, star talent won't want to work for a company that has a dubious relationship with the media and public. The best remedy for negative press? Face it head on, says Harris. By controlling negative press, you can show that your company can take accountability and grow from its mistakes.
Build a strong brand
Every company should have a strong message and brand to establish goals, directions and the overall mission of the organization. But having a strong brand can do more than help keep your business on track. It can attract talent to your business by giving them a good sense of what you're all about. It can also help employees feel more connected with the business and allows them to develop their careers within the brand.
Know your competition
When you're looking to hire the top in the industry, you need to be aware that other companies are looking to do the same. That means you need to stay on top of your hiring in order to make sure you land the star talent before the competition does. Don't take too long between interviews and keep your offers interesting. "If the person is 'press release-worthy' then be prepared to move on things quickly," Harris says.
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