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Chief influencing officer

Helen Beckett | April 12, 2013
As we head deeper into 2013, the signs that this year will be unforgiving for napping CIOs are there, lit up in glaring neon. The second week of January saw the collapse of three retail empires - HMV, Blockbuster and Jessops - a demise that many critics attribute to myopia around the business impacts of the internet.

"A lot of innovation work is about enabling our European manufacturing partners through the provision of digital services on our extranet. These centre on the provision of warranties that customers can take out for white goods," explains Edwards. D&G recently upgraded to Kana customer relationship management to provide a web-based set of technologies.

How does the day job work?

Peter Edwards, CIO, Domestic & General

"It's not quite as clean-cut as divvying time between different facets of the role because they all need to be interconnected.

"So, for example, I work on the infrastructure in order to provide services that are reliable and of value and this in turn has implications for integration. As a result of this we examine the kinds of technologies that we use. Are we using virtualisation in an optimal way and making appropriate use of storage?

"A growing part of my job is another type of integration, that of being a strategic partner to the business. There's the technical integration piece but also where we integrate with the business to serve their purpose."


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