"The CIO and the C-suite need to be working to the same strategic view," Bancroft says. "Business leaders must help articulate the business value of mobilizing a service or adding mobile capabilities to a current service or creating some new truly mobile specific app. The CIO must lead in creating the mobile set of capabilities that work cost effectively and at scale across business lines, employee types and device types.
"The key to understanding ROI for mobile investments is understanding the new revenue stream that is created through real-time collaboration, access to critical enterprise resources and data from the road, and the ability to get answers to customers more quickly and accurately," he says. "With this mindset, the ROI discussion becomes a driver of targeted mobile investment and not a reason to hold back."
Enterprise Apps Poised to Go Mobile
In the future, Bancroft says CIOs should expect to see more and more key mobile device features integrated with enterprise apps.
"For example, integrating location information into common enterprise application like CRM systems and contacts directories will allow employees to instantly find customers close to their current locations&or find colleagues that are physically close while in transit in order to schedule impromptu meetings to facilitate important discussion that need to take place on short notice," Bancroft says.
The Mobile Helix president also expects NFC to see more widespread adoption in the enterprise and become "an increasingly mainstream and powerful technical enabler of mobile productivity." CIOs may want to keep a close eye on this technology.
Sign up for MIS Asia eNewsletters.