Singapore commuters will soon be able to read breaking news headlines, traffic and weather alerts on electronic panels at selected Lion City bus stops while waiting for their buses.
These value-added services will be provided as part of a new seven-year maintenance contract awarded today by the Land Transport Authority (LTA) to MediaCorp Pte Ltd at a total licence fee of $41.76 million payable to LTA over the contract period.
During the contract period, MediaCorp will be responsible for the overall cleanliness and maintenance of 1,292 bus stops islandwide. In return, MediaCorp will be licenced to operate the advertisement panels at these bus stops.
The maintenance contract for the 1,292 bus stops was previously awarded to JCDecaux in 2009 and will expire on 31 March 2011.
"MediaCorp was selected after a thorough and rigorous review of all the bids received for this tender. We are confident that the services provided by MediaCorp will serve the needs of LTA and help to enhance the overall commuting experience for our bus commuters," said Group Director for Road Operations and Community Partnership, Dr Chin Kian Keong.
Bus shelter maintenance
Mr Shaun Seow, MediaCorp Dy CEO (News, Radio, Interactive & Print) said, "MediaCorp is honoured to have been appointed by LTA as its media partner for the bus shelter panels. We are committed to doing our best in maintaining the bus shelters.
“Going forward, we will be introducing digital screens at selected shelters which will present relevant information and bite-size entertainment for bus commuters. Hopefully, they will find this valuable and enjoyable. For the advertisers, they can look forward to more creative and innovative solutions to engage their customers."
There are a total of 4,638 bus stops Singapore-wide. Besides the bus stops that will be maintained by MediaCorp, about 3,000 bus stops are currently maintained by Clear Channel Singapore Pte Ltd, under a contract which will expire in 2021.
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