A successful brand requires a business model that's crystal clear to consumers, an operating infrastructure that customers can trust, and meaningful human relationships that customers feel excited about.
Finally, your brand needs velocity. Systematically increasing competitive advantage through innovation and the strategic use of IT are critical to achieving this velocity. And the next time you have a conversation about IT in your organization, learn from Tom Peck at Levi Strauss: Talk about how IT is improving your brand.
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