Case Study: Launching IT Entrepreneurialism
IT entrepreneurialism starts from any number of functional areas within the core business where there's an opportunity to impact customers and products, service value, or critical value activities influencing customer value.
An example of IT entrepreneurialism with a client from the financial services industry: The CEO and President of the company were interested in developing a new value chain and identifying and developing new services, markets, and revenue streams for the core business. The client was in a highly competitive market, their product markets were mortgage banking, consumer financing and insurance, and financial investment services.
Working with management, marketing, operations, and IT, the first step of the project involved developing an understanding of corporate and market strategies and determining issues impacting current strategy initiatives. In addition, it was necessary to review current business processes relevant to market development and identifying and modeling new opportunities.
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