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Microsoft appoints new chief marketing and operations lead for Malaysia

AvantiKumar | March 10, 2014
Rukmani Subramaniam, who is now Microsoft's new Chief Marketing & Operations Officer for Malaysia, is also tasked with the vision of 'Transforming Malaysia Together.'

Rukmani Subramaniam , Microsoft Malaysia CMO modified 

Photo - Rukmani Subramaniam, Chief Marketing & Operations Officer, Microsoft Malaysia.


Microsoft has appointed Rukmani Subramaniam as its new chief marketing & operations officer for Malaysia, whose role includes the technology solutions firm's vision of 'Transforming Malaysia Together.'

Microsoft Malaysia's managing director, Carlos Lacerda said Subramaniam, who will commence work upon the completion of the necessary work authorisation processes, will lead the marketing and operations functions of the company.

"Rukmani's appointment as our Chief Marketing and Operations Officer fulfills a very important building block in our commitment to transform Malaysia together," said Lacerda. "We are delighted to welcome Rukmani, after an extensive search, and look forward to how her keen expertise and achievements will greatly benefit our stakeholders."

He said she will also perform a leadership role in managing and executing the overall business and marketing strategy as well as overseeing product marketing groups, marketing communications, compete, business operations, enterprise marketing, public relations and other customer and partner experience efforts.

"I am thrilled to be joining such a great group of people at Microsoft Malaysia and am very eager to contribute to the subsidiary, especially in its vision of Transform Malaysia Together," said Subramaniam.

"I've come to appreciate what a high potential market Malaysia is and am very grateful for the opportunity to lead its marketing and operations function during this exciting period in our company's history," she said,

Subramaniam has more than 15 years of experience in the IT industry, with last 10 years helming various roles in Microsoft at its Redmond corporate headquarters as well as the Asia Pacific area headquarters in Singapore. She began her career at Microsoft with the mergers and acquisitions team in Redmond, helping to drive the integration of several key acquisitions and joint ventures.  Prior to Microsoft, Rukmani was with PricewaterhouseCoopers, India advising IT clients on mergers and acquisitions.

Rukmani holds a Master's Degree in Commerce and is a chartered accountant as well as a certified public accountant.


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