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Sources claim Apple's Forstall fired for not taking responsibility for Mapsgate

Karen Haslam | Oct. 31, 2012
In what has been described as "the biggest management shakeup at Apple since the Steve Jobs putsch that eliminated Gil Amelio in 1997" Apple's CEO Tim Cook is said to have fired Scott Forstall, described as an unpopular face at Apple, and held responsible for the disaster that was iOS 6 Maps, and the still in beta, inadequate Siri.

What does the future hold for Apple?

Apple isn't looking for a direct replacement for Forstall, rather his responsibilities will be shared among other Apple executives.

Senior vice president of Internet Software and Services Eddy Cue is to take over leadership of Apple Maps and Siri. Fortune describes Cue as "Apple's Mr. Fix-it," noting that he cleaned up and eventually killed MobileMe too.

Senior vice president of industrial design Jonathan Ive will take on software responsibilities, providing "leadership and direction for Human Interface," according to Apple.

Vice President of Mac Software Engineering Craig Federighi will take on the leadership of iOS.

Recently unretired Bob Mansfield will oversee "wireless technology". Fortune notes that: "It does not suggest that Cook's hands are firmly on the steering wheel when a veteran executive announces his retirement, only to be placed in a critical role overseeing initiatives key to the company's future."

Cook himself is said to be taking responsibility for the retail division while he looks for a replacement for Browett. Cook is said to be an expert in supply chain management, but has met with some issues lately with new suppliers being unable to meet demand for new products such as the iPhone 5.

As for Forstall, he is going to remain an advisor to Cook until "next year," according to Apple's press release. However, this is intended to keep Forstall from ringing up Samsung, speculates Fortune.

Forstall may have seen it coming. Back in May he cashed in 95% of his Apple stock worth $38.7 million. The shares were the remains of a retention bonus granted to Forstall in 2008.



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