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This is Tim: Apple CEO talks at investment conference

Macworld staff | Feb. 15, 2012
On Tuesday, Apple CEO Tim Cook spoke at the Goldman Sachs Technology and Internet Conference, where he was interviewed on stage by Bill Shope, Goldman Sachs's IT hardware analyst.

However, the world changed for us, in many ways, when the iPhone was launched. Because the iPhone began to introduce Apple to literally hundreds of millions of people--some that bought it, some that didn't; others that desired it. But it introduced our brand to people who had never met Apple before.

Take China, as an example, because I've talked about that. Last year the Macintosh in China grew over 100 percent year over year. Not on a big base, but 100 percent is pretty good. The market grew 10 percent, so it outgrew the market 10 [times]. What is clearly happening now is that the iPhone is creating a halo for the Macintosh. The iPhone has also created a halo for iPad. So you can definitely see the synergistic effect of these products, now not only in the developed markets, but in those emerging markets where Apple wasn't really resident to any degree for most of its life.

Just to give you some numbers to put it in context: If I look back at 2007--I'm picking that because we didn't launch the iPhone outside the United States until 2008. In 2007, the revenue combined from greater China, several other parts of Asia, India, Latin America, Eastern Europe, Middle East, Africa was $1.4 billion. The revenue last year for that same group of countries was $22 billion. And we're only on the surface. That's how I feel, because we've focused mainly in China and last year we began to focus increasingly more on Brazil, and on some level in Russia. But there's lots more opportunity out there, and so I think this is very, very profound and very big for us.

On the demand for iPad

This 55 [million] is something no one would have guessed. Including us. To put it in context, it took us 22 years to sell 55 million Macs. It took us about 5 years to sell 22 million iPods, and it took us about 3 years to sell that many iPhones. And so, this thing is, as you said, it's on a trajectory that's off the charts.

And so, why is this? Well, the product is absolutely incredible. And the pace of innovation on the product has been incredible. And so, we've gone from iPad 1 to iPad 2 in fairly short order. And the ecosystem that developers have helped us build out--there's a 170,00 apps that are optimized for iPad--and so this is incredible. But the reason that it's so large, in my view is, one: The iPad has stood on the shoulders of everything that came before it. The iTunes Store was already in play. The App Store was already in play. People were trained on iPhone, and so they already knew about multitouch. And so there was lots of things that became so intuitive when someone began to use a tablet, that--I mean, I gave one to my mother and she knew how to use it like this [snaps] from just watching the commercial.

 

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