Over time, such activities can reinforce the perception of a business as being both trustworthy and ethical - and help executives restate their own commitment to security in ways that external stakeholders better appreciate.
This approach also benefits CISOs, who can work with trust and ethics officers to build out a jointly adopted, broader story to sell to the business executive - which will be particularly helpful as mooted new breach-notification laws push those executives to consider their security exposures. "The C-suite understands more and more of the subject," Abe-Ghanem said, "and when you talk about digital trust to a C-suite, they get it. It steers the conversation away from technologies and pen testing and technie talk, and provides an easier conversation than security on its own. They key is to always, at every step of the customer journey, to consider whether trust is being enhanced or eroded."
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