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What's the value of a gut feeling?

Jonny Evans | Dec. 30, 2011
In the great quest to measure any company's essential value there's one big question we try not to think too much about: How do we put a value on invention, or, to be more specific, a value on future invention?

Figuring out how to accurately understand the levels of risk in the burgeoning smartphone market will become ever more complex. And it's strange, really, because the mobile sector (more than any other) now reflects the importance of ideas. That's why Apple's ideas-mine is now worth more or less the same as the oil factory that is Exxon. However, unlike exploitation of natural materials, Apple's model depends on many imponderables: the value of the company's teams; its ability to continue to invent; the levels of protection that exist worldwide for its ideas; and the future competitive landscape.

It's enough to keep any CFO up at night. And an encouragement to follow one's gut feeling. And just how do you assess the value of that?

Jonny Evans today joins CFOworld's band of bloggers. Based in the UK, he closely follows Apple, but has an abiding interest in the intersection of technology and finance.


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