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Who's driving consumerisation?

Mark Chillingworth | April 12, 2013
The technical impact of the consumerisation of IT can be disruptive to CIOs, but a less well considered aspect is the impact to organisational management processes.

Callow explains that actually, much of the workforce remains in a single building, but that doesn't diminish the system's ability to enhance flexible working within the office.

"Linking that through to some of the offerings like SharePoint enables us to then share the information," he says.

Consumerisation carries with it a certain expectation by users of reliability, which is why Callow has chosen an off-the-shelf approach to supporting employees' mobile devices.

Microsoft's unified communications solution, Lync, is also used at the car manufacturer to allow staff to know when their colleagues are contactable. All this contributes to the ease of collaboration Aston Martin needs if it is to stay competitive in the luxury car market.

"Office 365 gives us that ability to share information and share desktops, but also to see the availability of these individuals and have chat-powered conversations," says Callow.

"Whether it's through an instant messaging solution like Lync or whether it be through video and actually talking to a shared desktop, that then improves collaboration."

Aston Martin's internal use of consumerisation is mirrored by an external view. Being a consumer-facing company with a select customer base, the luxury car manufacturer cannot ignore the way its clients have embraced smart mobile devices, and uses social networking technology as a valuable tool for keeping in touch with its loyal customer community.


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