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Why CMOs should be paying more attention to cybersecurity

Brad Howarth | July 6, 2016
High-profile cyber attacks and threats should be raising alarm bells for marketing leaders in terms of brand strategy and safety

"They should be asking how can they make their business more secure, and then attract more business as a side effect."

The value of taking a greater interest in cybersecurity is not just defensive, either. As more organisations seek to gain access to customer data, Bergman says it's likely customers will become more interested not just in how that data is being used, but how it is being protected.

"There is a real opportunity for companies, and particularly digital and online companies, if they can be trusted from a cyber point of view then that will help them win marketshare," Bergman says. "But I don't think anyone has made that part of their core strategy."

Source: CMO AU 


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