There's a lot at stake for both companies when it comes to maps (here's an interesting blog post on that topic). One day, for instance, Google Maps and Apple Maps could provide the navigation engine for self-driving vehicles from each company, respectively.
In the short term, we can expect more mapping features from both companies in a classic one-upmanship.
Just recently, Google Maps added a new Android feature that alerts you if you're about to navigate to a business that's currently closed.
Apple Maps will finally be providing transit directions in some cities with iOS 9's release (expected in September) -- something Google Maps has offered for years.
And who knows? Apple Maps' directions could improve even more in the not-too-distant future, as Apple recently acquired Coherent Navigation, a startup GPS navigation service that is said to offer a high degree of accuracy.
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