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3 ways technology improves road race registration

Jen A. Miller | March 20, 2014
Like most previously paper processes, road race registration has moved online. This offers convenience to runners, but it can be a headache for unprepared race directors. Here's how three organizations handle the traffic, testing and analysis of their runner registration systems.

NYRR, too, tests its system for expected big race openings. "Every race registration is a new registration, and you have to be ready for any potential situation," Weiller says, "but it's critically important from the customer service standpoint to get it right, and we work really hard to do that."


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