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AMD to co-sponsor Malaysian Cybergames festival

AvantiKumar | March 7, 2010
Using digital games as powerful tools for primary school children
KUALA LUMPUR, 7 MARCH 2010 As part of its education initiative, US-based technology firm AMD says it is to co-sponsor the Malaysian Cybergames Festival, which introduced primary school children in the country to computing technology.

AMD (Advanced Micro Devices) Foundation president Allyson Peerman said the festival aims to expose Malaysian primary school children to potential careers in the IT industry through digital games.

Peerman said:  The decision to support the Malaysian festival was part of AMD Changing the Game, the flagship initiative of the AMD Foundation, which is designed to help foster science, technology, engineering and maths skills for students through the development of games on important social issues such as the environment, energy consumption, public health and many others.

The AMD Foundation supports initiatives designed to help youth harness the power of digital games with social content, while learning critical education science, technology, engineering and maths (STEM) skills and life skills. The foundation also funds the AMD Employee Giving Programme which supports AMD employees' community interests by matching their personal donations of time and money to local organisations and schools.

 Digital games as powerful tools

AMD hopes to help transform digital games into powerful tools not only for nurturing critical skills in science, technology, engineering and math, but also for helping young people develop a global perspective and contribute solutions to the social issues most relevant to their lives, she said.

The company's participation in the festival is two-fold, said Peerman. AMD will sponsor the Dare to Create' workshop, a seminar that encourages innovation and creativity by teaching students how to design and develop digital games.

We are also providing 80 PCs featuring AMD Athlon II X2 processors and ATI Radeon HD 5670 graphics cards for use during the festival and for the festival's gaming competition, she said. The first event was in Perak, Malaysia, which was the first of a series of state-level competitions under the Malaysian Cybergames Festival, and will culminate in the national finals in July. AMD's cash sponsorship and in-kind contributions total about US$100,000."


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