Apple Music debuts on 30 June - all the ways you love music, all in one place.
Apple Music has two major problems: the streaming service's interface is needlessly complicated and its relationship to iTunes - both the store and your library of purchased songs - has been a disaster. Those will reportedly be fixed in an overhaul expected to debut at Apple's Worldwide Developers Conference in June.
Apple Music is the result of Apple's acquisition of Beats Music in 2014, but folding Beats employees into Apple resulted in a culture clash that has affected the streaming service's rollout, according to a Bloomberg report. Apple diverted resources from iTunes, which was viewed as a service in decline, to focus on Apple Music instead of finding ways to combine the two or, at the very least, improve iTunes. It turns out that the download store is holding strong, still pulling in billions of dollars in revenue every quarter. iTunes on its own is more successful than most businesses.
It's unclear exactly what changes are coming to Apple Music or iTunes, but according to Bloomberg, the revamp is being overseen by iTunes content vice president Robert Kondrk and Nine Inch Nails lead singer Trent Reznor. Not surprisingly, design head Jony Ive has provided notes, as has Eddy Cue, Apple's VP of software and services, and music industry veteran Jimmy Iovine, who champions Apple Music inside and outside of Apple.
Many Beats Music employees left after the company was folded into Apple, because the company has a complex product approval process. (Take a look at the names above - all of those people need to sign off on Apple Music decisions.) Ian Rogers, former CEO of Beats Music, left just a few months after Apple Music launched. But Apple is regrouping, and currently has more than 1000 people working on the service from offices in Los Angeles.
Integration of lyrics and a bolder look
Apple Music's colour scheme will no longer automatically match the album art.
9to5Mac has described in detail some of the big changes Apple is reportedly planning on bringing to Apple Music this summer. Apple is looking to redesign and simplify the user-interface while expanding the music service to include some new features. The most notable addition will be the integration of song lyrics. According to 9to5's unnamed sources, Apple is currently working with music publishers to get the rights to automatically display lyrics in the music app. The integration of song lyrics will roll out gradually, but a lot of them are expected to be integrated when the Apple Music revamp gets announced at WWDC.
In terms of design, Apple Music will no longer change the colour scheme to match the album art of the album you are viewing, opting instead for standardised black-and-white backgrounds and text. As part of this redesign, the album art will be bigger - perhaps it will take up the whole screen like in Google Play Music. The fonts on menus and tabs will also get bigger, according to 9to5Mac, for an overall look that's "bolder yet simpler".
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