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Benefits of video conferencing

Nurdianah Md Nur | March 26, 2013
Reducing travel costs is not the top reason for the increasing use of video conferencing as an enterprise productivity tool

Video conferencing is increasingly used as an enterprise productivity tool not just because it reduces travel costs, says a new global survey by Wainhouse Research and Polycom.

The survey results, published under "End-User Survey: The 'Real' Benefits of Video," reveals some notable insights into the business benefits of video conferencing, deployment trends, use cases, adoption and insights for future growth.

Key findings are as follows:

  • a quarter of the 5,000 enterprise video end-users surveyed claimed that they video conference daily;
  • the top benefit of video conferencing is said to be helping to increase efficiency and productivity (94 percent of the respondents);
  • video conferencing can happen on any device but the most common device used are desktop PCs and laptops (71 percent of the respondents) even though over 77 percent of them use their smartphones for business and 50 percent of them use their tablets for business;
  • 87 percent of the respondents who used video conferencing to work remotely agreed that it allowed them to work without feeling disconnected,
  • interoperability is critical as 60 percent of those surveyed claimed to primarily use more than one vendor's equipment or software to video conference.

"The longstanding misconception is that travel reduction is the only 'real' driver of video conferencing. This survey, however, shows that soft benefits including improved efficiency and productivity and increased impact during discussions play a prominent role in the video conferencing value proposition," said Ira M. Weinstein, senior analyst and partner at Wainhouse Research.


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