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Big Data will still be a game changer, says AWS channels boss

Chris Player | Oct. 12, 2015
The advantages of the Cloud in general and, hopefully, AWS in particular is reducing sales cycle time, he said.

In light of this, Matsubara believes that the one technology that will have the most impact is Big Data.

“Big Data has been talked about and has been around for a while but there is so much potential for it. Andy [Jassy] mentioned in his keynote address that exabytes are the new petabytes, the scale of data now is something that was almost unfathomable five years ago,” Matsubara said.

“Customers now don’t have to be forced to purge themselves of their data. They want to and they can hold on to all of their data. More important than that, you now have this environment, the Cloud, that is this infinitely scalable data repository surrounded that is accessible from anywhere.

“Even more important than that is this infinitely scalable data repository that is surrounded by an infinite amount of compute resources that allow you to do things with that data.

“That to me is game changing, the type of business insights that customers can get out of their data that is something that has never been possible before. I think that people had always wanted to but they either didn’t have the capacity or didn’t have the time or expertise to do it.

“What AWS and others are doing is making analytics on massive data sets easy. You can be a marketing professional, a sales professional, a supply chain manager, a CFO or someone like that and get a slice of data across ten petabytes to see what the market trends have been for this particular time with these variables, and people are going to be able to do that.”

“What we are going to find is that people are using Big Data to make their industries better equipped to serve customers. There are a number of spaces where we are already doing that but I think we are just beginning,” he added.

Chris Player travelled to AWS re:Invent as a guest of Amazon Web Services.


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