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BLOG: Former VMware CEO Maritz to lead new EMC and VMware spinoff

David Marshall | April 9, 2013
Cloud services company Pivotal will compete against Amazon, other service providers with collection of big data and analytics technologies.

Maritz described that mission in a letter to employees, saying the goal is "to enable customers to build a new class of applications, leveraging big and fast data, and do all of this with the power of cloud-independence."

Naturally, the idea is for customers to run those applications on privately operated clouds rich in EMC and VMware products. But Pivotal plans to package its software, so it can be used with other clouds as well, including Amazon EC2. Pivotal data management will be made available for use in a variety of other cloud settings, and according to the company, it will not be dependent on a proprietary VMware system.

To maintain its industry-neutral approach, Pivotal will become its own independent company, with its own board of directors, management team, and employees. As an independent company, Pivotal will not be confined to an EMC- or VMware-centric focus, which should give the newly formed company the room it needs to grow and compete in a highly disruptive market.

As a leader who has done it before, Paul Maritz is clearly the right person to lead this company into such an ambitious undertaking.


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