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Borneo Motors unveils aftersales app

Jack Loo | March 27, 2013
The car distributor says its new platform enhances vehicle servicing experience.

Borneo Motors unveiled an aftersales iPad app called iTrust, which it claimed can provide a more personalised vehicle servicing experience with enhanced interactivity.

The company, which distributes Toyota cars, worked with SingTel for this project which spanned a year. "We are pleased to work with Borneo Motors to deliver an innovative solution for its Aftersales customer service. The iTrust underlines SingTel's commitment to delivering solutions that help our customers improve salesforce productivity and provide an enhanced customer experience," said Lee Han Kheng, vice president of Global Enterprise Mobility, SingTel.

As most customers are not inclined to understand the technicalities of their Toyota's servicing requirements, iTrust enable Borneo Motors sales personnel to explain the intricate details with clarity of visual and audio aids.

Customers can expect a more interactive experience with diagrammatic illustrations, embedded videos and images of a Toyota's internal components and systems. For instance, customers will be able to view videos of comparative testing, such as the video of a Toyota Genuine Brake Pads alongside that of a counterfeit part. The iTrust content can also be personalised to individual servicing needs' and customised for recommended service intervals.

"iTrust will be a game changer in our pursuit to create the ultimate customer experience. The app elevates our service delivery to a whole new plane, distinguishes us from our competitors and most importantly, fosters customer-centricity. It revolutionises customer engagement by imparting product knowledge via an interactive platform," said Melvin Low, director of Aftersales - Parts & Service Division, Borneo Motors.


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