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Bridging corporate and academic gaps in analytics

AvantiKumar | June 29, 2011
SAS Malaysia brings together corporate and academic viewpoints on business analytics during its inaugural Analytics Day in Malaysia.

SAS Malaysia holds analytics day

PHOTO - (from left) Andrew Tan (managing director, SAS Malaysia); Encik Abdul Latib bin Talib (director of economic indicators division, Department of Statistics); and Professor Dr. Robert Bignall (vice chancellor, Sunway University).

'How will Analytics Transform You' was the theme of a conference held on 28 June by business analytics firm SAS Malaysia. Bringing together corporate and academic viewpoints, the event, called 'SAS Analytics Day 2011, was co-organised with Sunway University and attracted 200 participants from financial services, commercial, government and academic sectors.

"The academic sector [for example] has experienced an annual double-digit growth in demand for analytics solutions," said SAS Malaysia managing director, Andrew Tan, adding that in September 2010, SAS signed a memorandum of understanding [MoU] with Sunway to include business intelligence and data mining in its Bachelor of Science (Hons) information systems degree curriculum.

"This first global collaboration leads to a joint certificate for each student who successfully completes the requirement for data mining and business intelligence. Sunway issues this certificate and SAS endorses it."

"SAS had more than 30 percent share of the business intelligence market in Malaysia in the second half of 2010, as reported by IDC Asia Pacific Semi Annual Software Tracker 2H 2010," he said, while sharing examples of business analytics usage in the commercial world.

"Bank Islam uses SAS Credit Risk Management to spot potential problems before they turn into losses; to price products and services more competitively; to improve its asset base; and produce regulatory and management reports quickly and easily for improved decision making that promotes competitive advantage. Meanwhile, in Affin Bank, SAS Enterprise Risk Management helps the bank gain a stronger competitive edge through better risk management practices."

"In addition, Asia's integrated gaming and entertainment resort, Genting Malaysia Berhad, leverages SAS Analytics and SAS Customer Intelligence to gain higher response rates in a test marketing campaign aimed at return visitors and to reduce time spent creating reports from 166.5 hours per month to just 16 hours," said Tan.

"In the government sector, Malaysia's Inland Revenue Board (IRB) can churn out complex reports in a few days - rather than a few weeks - providing a much more detailed picture of taxpayers and helping increase compliance," he said. "Both SAS and Sunway will continue to lead insightful sharing and knowledge transfer between the corporate and academic sectors in Malaysia."

Sunway University vice-chancellor Professor Robert Bignall said the most effective learning solutions for students today were derived from the sharing of knowledge and experiences in the real working world.


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