In parallel with this increasing awareness of the potential for data analytics was a shift from CIO to CEO-level involvement with data analytics, Reilly said.
"Three years ago we spent all our time with the IT department. Increasingly we spend our time with line of business executives who worry about top-line revenue.
"Two years ago people starting talking about data lakes and data hubs - platforms for all your data use cases, where all your data would reside. Now in 2016 the conversation has completely shifted to use cases and we have identifed boardroom-level use cases that every industry should be discussing about how they become a data-driven enterprise."
Reilly concluded: "If you are a telco and you are not understanding your customer satisfaction, you are going to lose your customers. So our platform is about understanding customers to identify those that are about to churn. If you are a bank and you are not using data to understand your risk and free up capital, the regulator is going to put the squeeze on you."
Source: ComputerWorld Australia
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