Certain factors such as bandwidth demands and regulations have constrained the adoption of cloud-based UC solutions. However, we are seeing positive developments in these areas which promise to provide an impetus to growth of cloud-based UC solutions.
Putting a face to the voice
A picture speaks a thousand words. So how many words would a single video speak? The transition to UC from the entrenched technologies continues in this trend. Audio minutes, the primary mode of business communication, are increasingly being replaced by video. Just like interviews, business leaders consider visual cues to be an important part of business communication. They are realising the importance of the need to maintain face-to-face relationships with partners, suppliers and vendors.
As the technology behind video conferencing continues to mature, data packets flow will improve. This has made video more feasible for conferencing. One-way or two-way video support for customer engagement of complex support issues is one of the key areas which would be impacted by this movement. According to Frost and Sullivan, developed markets such as Australia, New Zealand, Japan and Korea have shown increasing adoption of bridging and mobile video purposes.
Ecosystems from Cisco, Microsoft and Google
Three of the most well-known names in information technology, Cisco, Google and Microsoft have a strong market presence in conferencing and collaboration services. Cisco,Google and Microsoft's ecosystems offer varied strengths across various market segments and industry verticals.
IT managers are utilising Cisco's, Google and Microsoft'secosystems together for different functions and departments. Merging them together allows organisations to effectively "sweat" the existing asset and still use their investments in legacy systems for a while longer.Thus, the organisations can leverage on different benefits derived from each ecosystem.
Reduced restrictions and regulations in markets like India and China
Regulations surrounding telecommunications services and governance on voice-over-IP (VoIP) have hampered the entry of global service providers into countries like India and China.Recently, regulatory bodies are embarking on extending telecom services licenses to qualified third-party IT service providers. This has allowed service providers to leverage on the existing infrastructure of telecom companies and provide services backed by high-level service level agreements (SLAs) to customers. We would see an increase in the establishment of joint ventures and strategic partnerships with local service providers, resulting in a larger market presence of global/regional service providers in these tightly-regulated countries.
Decreased restrictions and regulations in the markets will allow a more competitive marketplace with a wider rangeof solutions being made available. Organisations, both public and private, will benefit from the increased number of options which will allow them to adopt UC solutions best suited to their needs.
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