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Enterprise apps market in the Asia Pacific to reach US$8.7 billion by 2015

Anuradha Shukla | July 14, 2011
Growth due to emphasis on productivity, optimisation and business integration, says IDC

The enterprise applications (EA) software market in the Asia Pacific excluding Japan (APEJ) region is expected to grow at a compound annual growth rate (CAGR) of 13.7 percent till 2015 and reach US$8.7 billion.

This market registered a 13.4 percent growth in the second half of 2010 as compared to the second half of 2009, according to the latest IDC Asia/Pacific Semiannual Enterprise Applications Tracker.

IDC attributes this growth to the emphasis organisations had on productivity, optimisation, and business integration.

The tracker report covered 197 vendors in H2 2010 and out of these, six achieved more than US$100 million in revenue.

Specialised vendors like, and local vendors like Kingdee registered strong year-on-year growth in addition to the traditional global vendors like SAP, Oracle, and Microsoft.

"Newer delivery models (e.g. SaaS and appliances), together with 'socialytic' applications - a convergence of EA, unified communications (UC), collaboration tools, social media, analytics - and enterprise applications mobility, will start gaining traction and would graduate to mainstream adoption owing to the need for optimised business processes, better marketing, customer relationship, and executive decision making," said Sabharinath Bala, research manager of IDC's Asia/Pacific Enterprise Application Software.

Enterprise mobility services

The latest IDC Asia/Pacific Semiannual Enterprise Applications Tracker shows that although companies focused on core application modules, 2011 will see significant growth in areas such as enterprise asset management, financial performance and strategy management applications, other supply chain modules like manufacturing and other back-office applications.

Enterprises will also focus on the integration of analytic appliances into enterprise applications to streamline business processes.

This streamlining will improve customer relationships, reduce time-to-market, and enhance collaborative decision making.

The EA market will see an augmented stimulus on true enterprise mobility services due to the evolution of multiple technology areas.

The report also shows that companies will begin to embrace vertical-specific frameworks. They will enable faster return on investment (ROI) by combining software and services.


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