FRAMINGHAM, 22 FEBRUARY 2011 - The enterprise is still struggling to take business intelligence (BI) to the next level, and must look to social media and other channels if they are to develop a clear plan, analyst firm Gartner has warned.
Speaking at the Gartner BI summit today in Sydney, analysts Ian Bertram and James Richardson addressed a group of IT and business leaders, with Bertram saying that compiling information and managing it effectively is still a challenge in the enterprise.
"We've got so much information flying at us and it's very reactive to how we use and utilise information," he said. "How do we deliver something that's smarter for my business? How can I move from the information age to the intelligence age?"
Bertram said that CIOs must take BI planning to the next level, as the maturity of BI deployments is stalling.
"11 per cent of people think they are in stage four or five of BI development," he said. "It does show that the maturity seems to be stalling. How do we take it to the next level?"
Richardson said that by doing this, companies would be able to integrate a number of different areas of the business into BI development.
"When you think about your BI strategy, you have to see that BI on its own isn't enough," he said. "You have to embrace domain specific information. We've got plenty, if not too much, BI capability within the organisation."
Richardson stressed that viewing an organisation from the outside in can allow effective BI strategies to develop.
"Lift your eyes and look outside of your organisation," he said. "Understanding the impact that external social media has on the organisation is important. How do you organise to implement this value and how do you plan for it?"
Understanding the impact that BI has on business outcomes is also important, according to Richardson, who stressed that BI was a whole of enterprise endeavour and a collaborative effort.
"Business intelligence isn't directly connected to the decisions that need to be made," he said. "We know a report was created but we don't realise the decision that was made on the back of that.
"By 2015, we're predicting that organisations will connect BI and collaborative software."
Despite reports last year indicating that CIOs are not initiating BYO IT schemes, embracing mobile devices and the consumerisation of IT is important to the success of BI.
Richardson said that companies are being "liberated by mobile devices" and senior managers who bring in iPads are doing their organisations a favour, with Bertram agreeing.
"These are empowering technologies but only if they're connected to people and their decisions," Bertram said.
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