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Zafar Anjum | March 3, 2010
Kingdee chooses Singapore to open its first R&D Centre outside of China

Robert Xu, chairman of Kingdee

SINGAPORE, 3 MARCH 2010 Kingdee International Software Group, a leader in the China software industry, officially opened its corporate premises and Research & Development Centre in Singapore today.

Kingdee is a leading provider of enterprise management software and e-business application solution in the Asia-Pacific region. Headquartered in Shenzhen, the company was founded in 1993 and was listed in the Hong Kong Stock Exchange in 2001.

Kindgee has been operating in Singapore since early last year. The company has a customer base of 800,000 in the Asia Pacific and boasts of big names such as MacDonalds, FedEx, and Toyota, among others, as its clients.

A milestone for Kingdee

Kingdee establishing its Asia R&D facility in Singapore is a testament to its long-term investment commitment and recognition of Singapore's role as an ICT hub in Southeast Asia, said Robert Xu, chairman of Kingdee, at the official opening ceremony held at the Raffles City Convention Centre.

Kingdee chose to establish its Southeast Asia R&D Centre in Singapore as it provides a strategic platform for leading hardware, software and IT services and Internet companies to tap into new business opportunities in the region, he said.

Kingdee's R&D centre is the first software development initiative by a leading Chinese software company in Singapore, said Leo Yip, chairman, Singapore Economic Development Board, at the ceremony. The investment attests to Singapore's strong capabilities for innovation and knowledge-intensive activities.

He called this development a milestone for both Singapore and for Kingdee. By anchoring itself in Singapore, Kindgee gets to play in a market worth US$24 billion. It also gets the opportunity to form business partnership with more than 7,000 multinational companies in the country.

China's little giant' takes a big step

According to Liang Zeng, Kingdee's senior vice president and GM of Asia Pacific, Kingdee Singapore will provide a variety of services for the ASEAN region that include research, development and software-related management consultation, implementation and technical services. The company already serves more than 10 clients in the region including FedEx, MetalKraft, TMC and S-Team, among others. Kingdee will continue to invest in the creation and development of enterprise management software technology and improve its range of offerings to companies to various sizes and scales, he said.

According to him, China's little giant, as once described by an SAP COO, Kingdee will target market leadership in Southeast Asia in the next three years. He wants to see Kingdee as the number one ERP application provider in Asia Pacific region by 2013 before it goes on to conquer the world.


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