The sports data startup from near Nice in the south of France concentrates on enriching sports' fans experience with live statistics and video to be consumed as 'second screen' applications. It won big with the contract for the official Formula E Championship mobile app last season.
When asked how Intellicore won this contract, a representative said: "Intellicore may be seen as a startup but our data platform is unique on the market and we have long been recognised for delivering best in class apps, so when a rights owner like Formula E evaluates what we have to offer they feel very secure in choosing us to deliver quality products for the fans."
IT powerhouses like SAP and Infosys have built consumer facing, real time data driven applications for sports like the NBA and the ATP tennis tour, respectively, but Intellicore hopes it can avoid competing with these sort of vendors with its unique approach.
"We don't really want to become direct competitors to those big companies," said senior software architect Annard Brouwer, who sat down with Computerworld UK at the Formula E finale in London's Battersea Park this month.
"We give our own unique spin on it. We want to add some predictive and gamification, so when we monitor what is going on during the game we can detect a pattern and ask in our app, or in a third party app, something like: 'these two are battling it out, who do you think will win?' to engage the spectator into the sport more."
It is engagement, and not gambling, that Intellicore say they want to push through their predictive capabilities.
According to Brouwer: "Personally I don't like [gambling] but there is a possibility. That is not our primary aim. I am sure that at some point we will have to support it but we don't want to be a betting company, we want to find a way to engage the fan directly into the sport  If there is an opportunity we will never say no, but that's not the primary goal of our company."
Brouwer went on to discuss how Intellicore plans on opening up the glut of data being driven by the state-of-the-art Formula E electric racing cars. During a typical 50-minute Formula E race, the cars generate around 1GB of telemetry data per driver at a rate of 400 packets per second, each packet containing up to hundreds of telemetry events. Over 1.2 million packets are received during a race.
The job of the Intellicore platform is to aggregate, normalise and redistribute that data in real time to the official mobile and tablet Formula E app. Through the app fans get access to data such as a car's top speed, its position on a live map, the video feed of drivers' cockpit and the percentage of lap completion.
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