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How the PGA uses analytics, beacons and social to enhance fan experience

Lauren Brousell | Aug. 14, 2015
During this year's PGA Championship, golf fans can create data visualizations based on statistics on their favorite players and receive real-time updates via beacons and live feeds, thanks to a number of innovative technology enhancements.

In order to make all of these new features work, the PGA ramped up its Wi-Fi on the Whistling Straits course for the expected 200,000 fans. "Historically it's been difficult to use the app, phones and technology to enhance the golf experience. It's over 200 acres and a lot of geography," Treater says. "This year we'll have the biggest Wi-Fi network we've ever had."

Just a few years ago, Treater says, many of the technologies in use today either didn't exist or the PGA wasn't leveraging them. He says the PGA is constantly looking for technologies to help solve problems and create better fan experiences. "Sometimes we get it right, and sometimes it kind of works and we'll try it again next year."

 

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